OTOTO, in Hebrew means “any minute now”. Ototo was created with the understanding that an innovative idea can pop into your head at any given moment. Founders Dani and Ori were inspired by the notion that the next great idea is always right around the corner, waiting to arrive.
OTOTO products are functional household items with a witty and unexpected twist. Many of them are inspired by fairy tales or myths.
The OTOTO team believes humor to be an important part of their design process. They try to infuse that whimsy and playfulness into every product, alongside its functionality.Website