We find it to be incredulous how a modern business, that makes outstanding quality products chooses the path less travelled with such humbleness and honesty.
What we loved about their story is that they see their role as spreading kindness and joy with their products to family, customers, employees, the environment and society in general.
All products are hand made in the small family factory. Everything is meticulously prepared by hand, in small batches and with maximum care and love. All recipes were originally developed by Sabon Michal over the years.
Sabon Michal represents to us the true Israeli spirit of entrepreneurship and social responsibility, combining the love for people and society with great quality products. And all this with the most rare and beautiful humbleness and honesty.