They aim to bridge cultural divides, encourage sustainable agriculture, and support organic farming. The staff consists of Arab and Jewish women who share a vision of peaceful coexistence, and work towards this goal side by side with skill, care, and a passion for the craft. By igniting economic activity, they enable Jews and Arabs to support each other in the process, and bring it full circle to empower women to be at the forefront of creating social cohesion and supporting Arab communities.
They also built a beautiful Visitors Center in Kufr Kana in the Galilee as a place where Jewish and Arab women work in equality and mutual respect. The center welcomes tourists from abroad as well as Israelis, while serving as a meeting place for Jews and Arabs. The Center has been beautifully furnished using recycled wood from nearby factories.