Tali was born Jerusalem, and from a very young age she has been creating, painting and making beautiful things. Even at the young age of 4 she has been focusing on colors and shapes and symmetry of things. She was a child protégé in art and was expected to continue on this course. But growing up she found her other love in life: people and cultures. She also learned she was gifted with them. So she went on to study social work and worked with people for 7 years.

Finally, Tali combined her two greatest passions in life and opened her own design studio, just above the Machane Yehuda market. What she enjoys the most is the collision between these two worlds: the relationship she develops with people and the responsibility for the visual aspect of things: branding, product, styling and digital. She believes in forming deep connections with her clients by sharing their path and especially enjoys designing for kids, where one can naturally play and stay open minded.